Twitter - Building Businesses

Twitter provides a public forum, and each post from any company account becomes a form of promotion or market any product or services for other users. These tweets build a reputation for the business as people can visit and look at your Web site and the quality of your content. The business becomes part of the community and many business owners can also use Twitter for market research and to keep an eye on customer service issues.

Twitter co-founder Biz Stone says businesses “that are not quite big enough to make an impact on the Web, or to spend resources there,” have been some of the earliest users of twitter. Some San Francisco-based coffee shops and bakeries have sent tweets to tell their customers about specials or products they may be out of that day.  “Businesses use this as a hybrid between marketing and customer service,” says Stone.Twitter account has been increased by 3m to 165 m in last 3 years that is really a very good opportunity for businesses to promote their products and services.

Twitter can be used by businesses as:

• Build a reputation and brand
• Market products and Services
• Achieve  viral marketing
• Conduct market research
•  Monitor customer service
• Develop relationships with other customers using Twitter.
• Participate in the twitter community
• Use as recruitment tool