The Corporate Mantra of Strategic Human Recourse Management in India

HR plays a vital role in creating assets for the organization in the form of quality manpower. Quality people can produce quality goods and services. To that end, programs made for physical and mental well being of employees are getting institutionalized. The most stable factor affecting productivity of workers is stress. This goes beyond the benefit system, standard medical allowance, reimbursement and motivation workshops.Corporations are increasingly acknowledging it. They are looking to traditional Indian systems such as yoga, stress-buster plans, personal growth programs and meditation for inducing peace and relaxation and also Indulge in continuous quality improvement through TQM and HR contributions like training, development, counseling, etc

As an example Tata Tea and Tata Chemicals have got the full treatment from Maharishi Institute of Management (MIM).This type of medication is in demand to help boost productivity, cut down absenteeism as well as medical bills. Other Companies like TELCO, Shriram Fibres, Salora and BHEL are following same kind of stress busting programs.

Social Media Marketing

Why Social Media Marketing is important for MNC?

The Magnitude of Change: One billion people are now online - a figure that will double by 2011. In fact, every day 500,000 new users come online for the first time. Content is exploding. There was more content on You Tube in 2009 than on the Web in 2000. This represents a significant shift in what we think of as media, or put another way, what and how people get information. Taken together, we are experiencing changes to the dynamics of how we process information to form opinions.
News cycles can start from anywhere today. News and conversations are not just local/regional, they are global. Single blog posts can have as much power as major news stories. People are publishers, content providers and decision-makers. There are additional and new news cycles, and a proliferation of outlets for information. There is a rapid and continuing democratization of information.

The Value of Personal: Social media is contributing to a significant change that take us from “traditional, and objective perspective to a more subjective and personalized perspective.
The move from objective, fact-based, third party reporting and commentary (traditional media/advertising/controlled messages/interruptions) to individual, subjective perceptions is very powerful. The new facts are based on real interactions and experiences that people share with each other.

Connecting with Customers: Since when did any business not want to connect with its customers? Seriously, what is the issue here? Do we need to justify using today’s efficient, effective and readily available technology to spend 30 minutes or couple hours a day connecting with real customers?

Water: the Newest wave of Corporate Social Responsibility

One of the serious resources related to global climate change issues is water. In 2030, water supplies will meet less than 50 percent of global demand in many developing regions where water supply is already under stress. On a global basis, the companies have reevaluated its sustainable development priorities to resolve the world's fresh water sustainability challenges. A main example is Ethos, a bottled water brand launched by Starbucks and Pepsi in 2008. Ethos' partner is H20 Africa, an organization co-founded by actor Matt Damon that carries out drinking water projects in African communities. For each bottle sold, five cents go to the Ethos Water Fund of the Starbucks Foundation. Ethos ads proclaim, "Every bottle makes a difference”. As everybody knows beverage companies are very devoted for CSR, SAB Miller, second largest brewery in the world which markets more than 200 brands of beer, hopes to reduce by 25 percent the amount of water used to brew each hectoliter of beer. Another example of the corporate influence is an international public opinion survey found that more than 90 percent of people consider water pollution and a shortage of fresh water to be serious problems. The summary of survey indicating that public-private partnerships are an important component to resolving the world's fresh water sustainability challenges. The survey was funded by the Molson Coors Brewing Company.