Successful Social Media Marketing-DELL INC.

Social media is contributing to a significant change that take us from “traditional, and objective perspective to a more subjective and personalized perspective. The move from objective, fact-based, third party reporting and commentary (traditional media/advertising/controlled messages/interruptions) to individual, subjective perceptions is very powerful. The new facts are based on real interactions and experiences that people share with each other. Dell provides possibly the best case study of how a company has successfully integrated social media into its marketing communications, and culture. Dell has produced $6.5 million in revenue over twitter presence. Although a tiny percentage of the company’s total sales (Dell generated more than $60 billion in revenue last year), it does represent significant growth in revenue via social media in the past year.
Social media doesn’t only provide medium for sale but it is very strong channel for full cycle of business operation starting from market research to customer support. So far Dell has been pretty successful in using social media to its advantage and maintained its strong presence from the start:

I.Market research: Via platforms like IdeaStorm, more than 350 customer ideas have been implemented into product and business innovations.

II.Brand awareness: Dell has online web community of more than 3.5 million people across the social web, including places like Twitter, Facebook, Direct2Dell and IdeaStorm.

III.Demand generation: Social media presence on sites like twitter, Facebook and linkedin provide effective way to promote new products awareness and deals. Dell built a Flickr page (which recently passed 1 million views) and a Dell YouTube channel to facilitate the sharing of picture and video content produced for Direct2Dell.

IV.Lead generation: All the social media provide most efficient and cost-effective way to be found by or to proactively contact prospective customers; to deliver key messages and offers to them; to motivating these prospects to become sales leads by their responding, providing information or taking actions that identify them as representing real sales opportunities that the company’s salespeople, reps, resellers and distributors can turn into closed sales and revenue for the company.
V.Sales acceleration: Dell’s twitter followers @DellOutlet are more than a million strong (representing more than $3 million in revenue), a robust community of people interested in refurbished units.

VI.Customer support: The Dell Community sites are a great place to go if someone has a problem or want to read about what Dell has to offer. Here one can find great solutions, advice and how-to's, discussions and friends.

VII.Repeat business & referrals: A strong social network of 3.5 million people and providing them with easier and efficient communication channels like twitter and Facebook promotes loyalty and long term business commitment.